Little Dick Security – Because Sexist Advertising is also “Made in Italy”
Something else Italians have a penchant for — or, I should probably be careful to make clear, Italian advertisers have a penchant for — is a particular kind of execrable retro taste when it comes to gender-based humor.
Here’s a billboard from Uccellini Security, which has allegedly appeared recently in and around Pesaro, Italy.
Nobody gets in unless I say so.
Intruder Detection Systems – Video Surveillance – Access Control
UCCELLINI SECURITY – Security solutions since 1970.
Now, I allow for the possibility that this is an internet hoax (info about this billboard did, after all, come from Facebook) because – really – would you allude to rape in publicity for your security company?
But a petition against the advertising campaign does exist: Rimozione immediata della pubblicità Uccellini Security.
In any case, it’s too good not to share — because it’s not even the most offensive outdoor publicity I saw when I lived in Italy.
Oh, here’s the real “joke”: “Uccellini” is someone’s name, but it’s also slang for “peen.” That’s why the model is covering her … um … Yolanda.