Insidiously, but constantly, promulgated the notion that the only true “red-blooded American males” were heterosexual, masculine, and capitalist. Funded the work of Masters and Johnson. Thought that women could liberate sex but that only men could liberate women. Supported gay rights long before others did. Worked to banish shame about sex. Published interviews with Muhammad Ali, Sammy Davis, Jr., and Martin Luther King, and assigned Alex Haley to interview Malcolm X for the magazine in 1963. Was once reportedly told by Gloria Steinem that “A woman reading Playboy feels a little like a Jew reading a Nazi manual.” Turned women into decorative objects and furniture. Published a magazine that contained some of the best journalism of the 20th century. Wrongfully equated sexual liberation and sexual objectification. Pushed an early version of prosperity theology in which God was bourgeois consumption, and sex with hot, big-breasted women was salvation. Bravely challenged corrupt American puritanical notions of morality. Reinforced and popularized standards of physical beauty that were and remain demonstrably harmful to women. Made substantial donations to the Guttmacher Institute, NARAL, and Planned Parenthood, and supported the Women’s Business Development Center and Women Make Movies. Popularized a philosophy in which women’s sexuality was an ideal defined by men. Contributed $25,000 to the reward that helped break the case of the murders of Chaney, Goodman, and Schwerner in Mississippi in 1964. Sold straight men a fantasy of never having to grow up. Supported the Rainbow PUSH Coalition in its earliest days. Demonstrated Foucault’s dictum that a liberatory, even “transgressive” attitude toward sexuality could serve perfectly well as an oppressive deployment of power. Provided initial funding for the then-newly invented rape kit in the late 1970s. Affirmed a straight, male, middle-class fantasy of urbane consumption in which sex was recreation and women were the toys. Brought black artists like Ella Fitzgerald and Nat King Cole to headline his TV shows as early as 1959. Made millions by paying women to take their clothes off. A visionary and pioneer. A misogynist and pimp.